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Maine thread
Maine Thread & Machine Co is proudly an American manufacturing company that spans 3 generations. Embedded in the local community, the company has succeeded in reaching national fame due to its high quality wax threads.
Brand Strategy, Creative Direction
UX, UI, Design, Client Presentation
Rebrand, website, brand development and implementation breakdown overview
Guiding the client through the various stages of the website development created an opportunity for a dialogue which ultimately enlarged the scope into a rebrand undertaking for this company.
Client recommendations
and implementation breakdown overview
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Maine HEALTH
Maine Health is Northern New England’s largest integrated health system. More than 18,000 employees provide their very best health care to the 1.1 million people they serve and care for.
During this creative endeavor, these three entities were client stakeholders: Maine Health, Maine Center for Disease Control and Maine Prevention Services. Each entity has a part to play with the funding and/or the daily operations of the brands demonstrated below.
Brand & UX Strategy, Creative Direction, Brand Guidelines, Client Work Session & Client Presentations, UX/UI Design, Information Architecture
STATEWIDE ROLL-OUTS
3 website rebrands, 1 new website
1 new brand, 4 logo rebrands
1 year of collaborative work with clients
The MaineHealth Center for Tobacco Independence implements programming related to tobacco prevention, treatment, and education.
This work is done through initiatives that have their own distinct brands, audiences and goals.
We repositioned the brands with positive imagery , encouraging tone and empowering messages.
THE BEFORE AND AFTER
15+ YEARS OF INFORMATION
1 YEAR TOGETHER
Committees, Focus Groups, Workshops, Research, Brainstorm sessions.
1 NEW BRAND
4 RE-BRANDS
4 WEBSITES
Included collaborations:
Maine CDC and public health stakeholders
Governor and Commissioner of the Department of Health and Human Services
THEIR NEW DIGITAL SPACE
COHESIVE, HARMONIOUS, ENGAGING
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Logo development and logo marks.
