FINI, Modena Vinegar
FINI, the first vinegar producer in Modena, Italy, desired a contemporary portrayal and a remastered approach to showcase their updated brand and products in a distinct way. We helped them dust off their company values and shake up their Italian legacy.
Creative Direction, Brand Strategy, Client Presentation
UX, UI, Design, Photoshoot Direction
THE BRAND MESSAGE
FINI THE FINEST
01
We developed a scalable and usable plan that could support the client's goals for the upcoming year.
02
We repositioned the brand by building a bespoke website to support the new messaging.
03
We prioritized the client's sales opportunities using modern tools to increase customer acquisition and retention.
04
We completed in depth research with direct to consumer insights and product focus groups.
We recreated the brand for an American audience who cares about relevant production practices, learning new ways of cooking and celebrating a healthy lifestyle.
We unfolded the brand story through the conceptual structure of the prestigious wine rating system; taking inspiration from its use of visually descriptive language.
We collaborated with skilled recipe developers and photographers to carry out the creative execution.
We capitalized on long standing partnerships and connected with new ones. All the while gently guiding the client towards their future.
We delivered an unprecedented package that stayed within the client's budget and exceeded their expectations. Needless to say, FINI was happy with our creative achievements.
"You present and explain with so much ease.
The creative makes complete sense. It just flows."
- Client remark
Exquisite. Delicious.
A collection of appealing recipes for a revealing taste of Italy's finest vinegars.
