Nightshine Gala
The NightShine Gala is a high-profile fundraising event hosted annually by The Denver Health Foundation in support of Denver Health. For 4 consecutive years, I led the creative direction of the messaging, visual presentation & way-finding materials, and the digital & print marketing materials.
Creative Direction, Client Presentation, Design
Denver Health delivers high-quality care in state-of-the art facilities to one-third of the residents of Denver while providing more than $246 million in uncompensated care each year.
As Denver’s only integrated health care system, it shines as a national model of health care success with 85% of patients who live below Federal poverty levels.
The Gala is the highly anticipated black-tie event of the year showcasing entertainment from Grammy Award Winning performers, past and present Denver mayors, Colorado Governor, Gala honorees, business leaders and NFL legends.
Each year, the challenges are to maintain an elegant and a surprising look, while orchestrating a seamless experience for our audience before, during and after the event.
The energy, anticipation and engagement must remain at the highest level for maximum financial contribution and audience enjoyment.
The ideation must also be communicated and endorsed by the elite medical board members.
The solution
We treat each Gala as a one-time opportunity for our guests to make their mark for the community and do something good.
In return, they receive an experience beyond their expectations.
As a thank you for their contributions, the guests are treated and regarded as part of high society throughout the event with photographic coverage, partial live coverage, local press reviews, luxury sponsors, food and alcohol, two part entertainment and after party, silent and live auctions, highly-valuable giveaways and the theme of a black-tie formal dress code.
As a result, the audience is captivated by the return on their investment and come back to the Gala with an increased financial contribution each year.
The creative direction produced a cohesive and engaging experience that flowed seamlessly through all channels of participation.
My work in 2019 received the highest complimentary remarks from the guests and the board, stating that it had also surpassed my 3 previous years’ work.
You outdid yourself.
We can't wait to see what you will you do next year.
